Rafael is one of Israel’s sophisticated military industries. Apparently their international sales team is a bit less sophisticated. Recently they created a video promo for the India Air show, to promote their extensive business there. Ha’aretz tells the story:
Rafael Advanced Defense Systems, Israel’s armament development authority, has launched a promotional film that was dubbed “the most atrocious defense video of all time” by Wired, the popular technology magazine.
The Bollywood-esque video, aired last month for the Indian annual air show, features sari-clad women dancing between flower-draped missiles, as a man in a leather jacket promises them “security and protection” to the sound of a sitar-tinted version of the famous pop song Together Forever.
It is unintentionally hilarious and pathetic at same time, so don’t miss watching it.Here is a piece discussing some Indian reaction to the video.
Beneath the ridiculous veneer, lerks a story of corruption, which is often the case when it comes to the Israeli army and its associated military industries. Here is some more about Rafael’s crooked dealings on the Indian side. It is more than likely that besides enriching Kolitz and the Elul Group (and various other people in Rafael management), the private company was set up to funnel bribes from Rafael to their Indian counter parts.
Tags: Arms Sales, Corruption, Humor, Israeli Army