Mar
12
Uri Avnery analyzes the Israeli election campaign, with his usual wit and insight.
“Election propaganda is like a gown: it should emphasize the attractive features of its owner and hide the less attractive ones. The difference is that the advertising expert can invent limbs that do not exist and cut off limbs that do, according the demands of the market.”
“One of the major headaches of the propagandist is that his candidates may speak up, God forbid, and expose their real views, thus spoiling the show. As a well-known advertising expert told me: ‘Selling a politician is like selling toothpaste, with one important difference – toothpaste doesn’t talk!’”